Hi, I’m Amy!

I’m loud, I love colour and I say LOL when something’s funny.

Graphic design hasn’t always been my thing, it’s not something that was in my blood that I just fell into, I did not have natural drawing abilities (unlike my talented daughter!) but I studied hard, practiced harder and after making some disastrous flops, I’m proud of where I’m now at!

I spent my teenage years learning HTML and making websites (Geocities anyone?!), while studying sport science and multimedia. My early 20’s were spent studying medicine and naturopathy and then working as a website coder, tech support, administration and – can you imagine it – a store manager for a pizza shop. 

Then I fell in love, got addicted to weddings and became a parent and spent my 30’s working 60 hour weeks creating wedding florals for events big and small while surviving night feeds and school runs. Sounds exhausting right?

I knew I needed a change but I just loved what I did and couldn’t see past it. Having my hands tied when Covid-19 put my wedding business in hiatus forced me to change direction. I’m creative and good with computers so a Communication Design degree sounded like a good fit. University as an adult with a family and full time work was a carefully crafted juggling act, add Covid restrictions and a full semester on Zoom and I’ve finally come out with a degree with new hopes and dreams. Check out my Study Journey in the blog if you want to see some of the madness!

So what ‘s happening with Dahlia Creative?

I started from scratch with a new business and I’m loving it! I enjoy watching micro businesses go from nothing to something amazing and take pride in being part of the journey. I want to work with like minded businesses who can see value in interesting designs.

Learning new processes and methods of making amazing things keeps me excited about Graphic Design, it feels like a never ending journey. I have equal fascination between print products and online assets, and especially love working with both to build the brand of a business.

And when people ask me about AI and how it’s killing my industry, I say I’m not worried, because I’m really not! AI can do some things for you, and some cheap and quick things for you too. But AI doesn’t care about your goals like I can. If extra fingers, genitals in negative spaces and no adherence to disability discrimination law are things you’re cool with, then knock yourself out! If you want a real person who gets a real kick out of helping you succeed, then I’m your gal 🙂

If I sound like someone you’d like to work with, get in touch!

Amy and her kids, husband and computer

A bit more about me!

Must Have…

  • My Kindle Unlimited Membership – I read lots, like A LOT! Romance mostly, and pretty much every sub-genre of romance.
  • Donuts, pink icing and sprinkles and I’m there.
  • Herbal Tea – licorice and peppermint is my fav.

Can’t Do..

  • Caffeine – I’m actually allergic to it, Coffee Cola, and Chocolate, yep all the good stuff LOL.
  • Running – I just don’t understand the point. If the dinosaurs come back, I’ll learn how. 
  • Waking up – I can stay up all night, falling asleep takes me ages. But waking up? YUCK, it hurts every time, even after 10 hours sleep!

I Want More..

  • Pilates at the Gym – I have a membership and you’d think that would be enough, but no I actually have to turn up and use it.
  • Travel – I love seeing amazing things, I’ve just recently been to Germany and Italy!
  • Freedom – shopping without checking my bank balance, and taking the day off when I need it.